We’ve just returned from an unforgettable week in Vegas for IMEX America, and we’re still buzzing with excitement. As always, it was the perfect chance to catch up with industry friends, show off our global expertise along with our sister company EventEQ, and get the lowdown on the latest trends and innovations shaking things up in the events world.

Here are our top five takeaways from this year’s show:

Sustainability is Non-Negotiable

Always top of the agenda, and rightly so, sustainability remains a huge priority for event attendees and suppliers alike. People are demanding eco-friendly events, and companies are expected to demonstrate their commitment to responsible practices. From sustainable venue selection and waste reduction to ethical equipment sourcing and carbon offsetting, there are many ways we’re all striving to make events more environmentally friendly.

AI is Here to Stay (and It’s Awesome!)

Artificial intelligence (AI) isn’t just a futuristic concept anymore; It’s a practical tool revolutionising the events industry. From automating repetitive admin tasks to delivering personalised attendee experiences and providing valuable insights, AI is changing the game for event planners. At Pixl, we use AI in our event performance analysis tool, Knw., to measure audience sentiment, engagement, and attention. This data empowers event planners with valuable insights into what works and what doesn’t, enabling them to create more compelling and impactful event experiences.

Collaboration is Key

Successful events are all about strong partnerships between event organisers, suppliers, and venues. Gone are the days of just hiring vendors. Today’s event professionals are looking for partners who can contribute meaningfully to an event’s overall success. By building collaborative relationships, organisers can tap into a wealth of expertise, resources, and innovative ideas. This collaborative approach not only enhances the overall quality of events but also strengthens our industry as a whole.

Diversity, Equity, and Inclusion (DEI) in Events is Essential

Events are powerful platforms for connection and community, but to be genuinely accessible, organisers must prioritise diversity, equity, and inclusion (DEI). Event technology is crucial—hybrid formats help those with disabilities or living in remote areas participate, while services like captioning and translation ensure content is understandable for all. But technology alone isn’t enough; addressing underlying discrimination and bias in the industry is a collective responsibility.

Lifelong Learning is a Must

The events industry is constantly evolving, so professionals need to stay up to date on the latest trends and best practices. IMEX America offered a whole host of educational opportunities, from panel discussions and workshops to networking events and product demos. At Pixl, we’re also passionate about the power of lifelong learning and have our in-house learning platform, the CoiL Learning Centre, to support our team members and the broader industry in their professional development.

Want to know more about how we’re leveraging the latest trends and innovations to support event organisers in delivering extraordinary experiences? Contact us to discuss your project and explore the possibilities!